The Voice of the Customer

Marcus Miller has been tackling tough digital marketing problems for nearly two decades. He’s the owner of Bowler Hat, a UK agency devoted to helping small-to-medium sized businesses find success no matter where in the world they happen to be located. He’s known for the way he makes the marketing experienceRead More
They want negative reviews. Botto Bistro, an Italian restaurant in Richmond, CA decided to ask their customers for one-star reviews. In their mind, it was an easy way to subvert online review platforms and gain some much-needed publicity. It worked like gangbusters. Thousands of happy customers decided to leave “one-star reviews” lamenting howRead More
A laugh. Sometimes a rousing, “Don’t even get me started!” This is what I’ve heard on multiple occasions when I’ve joked about clients and social media with other consultants and agency founders. Clients are notorious for saying they want help with their social media, only to ghost you when you tell themRead More